Cognizant Technology Solutions
Cognizant Technology Solutions, a global IT company, needed to visually brand its “Transform While Perform” methodology. The system is conducted in five easy steps. m design focused on that simplicity to visually communicate the message across all marketing elements.
The “Transform While Perform” methodology is still at the core of Cognizant’s marketing message and the 1-2-3-4-5 theme has been reused to drive consistency. Cognizant has grown substantially and many new accounts have been closed as a result of this campaign.