Bernstein Management Corporation hired m design and New York architect Carl Smith
to "brand" the industrial building located at 1100 Wicomico Street in Baltimore City. Our suggestion was to give the building a new color palette and a nickname - "1100 Wico Mico". We created a logo that works both vertically and horizontally, then made it the foundation
for a visual language that echoes throughout the building. The internal and external signage has brought new recognition and value to this formerly unknown building.