It’s always worth taking the time to consider whether your current branding is up to date and truly representative of your business. Regularly tweaking your image to make sure it attracts your target audience is a sure way to keep your customers. At the same time, rebranding too often can actually do more harm than good. With that in mind, when is the right time to take that step forward and refresh your brand? In truth, there’s no one particular time that you should rebrand. Instead, watch for these three signs that might be time for a tweak!
Outdated Design
Consumer taste is changing all the time, so make consistent efforts to ensure your branding matches generally accepted design trends. If your image feels like it came from the 80’s or 90’s, there’s a high chance you could benefit from a rebrand. Most businesses simply can’t get away with clinging to designs for more than ten years. This is especially true in the digital world, where change is happening all the time. It should be noted that this doesn’t mean you have to reinvent the wheel. Even subtle updates are a great way to stay relevant.
Not Attracting the Right Audience
Now more than ever, individuals want to genuinely identify with the brands they support. As such, if you feel that you are missing out on a certain audience, a rebrand can help. When auditing your current brand, study whether it fully captures the business personality, social concerns, misson and core values. If not, it could be time for a refresh.
Going Through Changes
If your business has recently made some positive changes, why not cap it off with a branding refresh? Here are a handful of changes that mark the perfect time to breathe new life into your branding:
· A new location
· Outdated/ faded signage that should be replaced anyway
· A shift in target audience
· A change in leadership
· Unveiling new services
Refresh Your Brand with m design
m design utilizes smart, sophisticated graphic design to elevate your business. To learn more about our broad range of design services, visit our website or give us a call at (410) 728-5007.