Logo by Apple, Inc.

When you think of a company named after a fruit, do you think of Orange Julius? Or, do you think of Apple? Apple is one of the most valuable and important brands in the world. Whether you are looking at an iPhone, an iPad or a MacBook, the sleek apple on the back indicates exactly who made the product without a single word. What was the process that led to the creation of this world-famous symbol?

No Apple in the Beginning

Logo design by Steve Jobs and Ronald Wayne

The first Apple logo didn’t even contain an apple! Instead, it alluded to the moment when Isaac Newton discovered gravity – showing Newton sitting under an apple tree as a single apple is ready to take a tumble. The logo also incorporated a William Wordsworth quote:

“Newton…a mind forever voyaging through strange seas of thought.”

While the logo was beautifully-drawn, it did not last very long. Steve Jobs wanted something newer and more innovative that could be reproduced in a small size (on a computer) or in a large size (on a poster) and still have the same impact.

The Apple

Logo design by Landor Associates

In 1977, the company created the iconic apple through its in-house logo development process. The initial apple was rainbow-striped and used on the company’s first color computer, the Apple II. The shape remained intact over the years, although it underwent slight refinement to become more geometric and symmetrical. In 1988, translucency was added, then a monochrome theme from 1998-2000. After that, a slight aqua hue defined the apple from 2001-2007, which morphed into today’s shining chrome version.

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