Walk outside and you’ll see environmental design just about everywhere you look. Environmental design – sometimes called experiential design – is the process of creating imagery that connects a person to a place. This type of design can be anything from a subway map to a McDonald’s sign above a highway. Environmental design helps people navigate space and gives context to the physical surroundings.

THE BASICS OF UNDERSTANDING ENVIRONMENTAL DESIGN

Environmental design incorporates many different design disciplines, from landscaping and architecture to graphic and interior design. When designing an environment, a designer will look at the layout and structure of a space to decide how to make it compelling. That could be putting a design on a wall, on the floor or ground, creating interesting signage, or even building an entire exhibit. Sometimes a design will blend in with the surroundings, other times it will stand out in strong contrast.

WHY UNDERSTANDING ENVIRONMENTAL DESIGN IS IMPORTANT

Environmental design can be beneficial to business owners. You’ll want to consider how your current space could be used for dynamic branding opportunities. You’ll want to think about how clients or customers will feel when they are in your space. Branding happens not only on paper and on the computer screen, but also in the physical environment.

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