It seems no business in America was fully prepared for the COVID-19 pandemic. Companies have had to make dramatic pivots to services and how they offer them. As a result, marketing strategies have also had to change. What should you do for your business?

Rethink Existing Marketing Strategies

First, pause and carefully consider current marketing strategies. What changes need to be made? The tone of your marketing materials six months ago might no longer seem appropriate.
How can you rethink that particular strategy? Thousands of businesses are adapting existing ad campaigns (or scrapping them entirely) to better speak to the current needs of consumers.

Be Sensitive

Most consumers want to see more sensitive and compassionate marketing strategies that don’t rely on sarcasm or humor. It might be a good idea to stray away from content featuring crowds, handshakes, hugs or other activities that violate social distancing. Be thoughtful and intentional with word choices.

Keep Customers Informed

You have probably received hundreds of emails from various businesses over the course of the COVID-19 pandemic describing how they are adapting or changing to ensure your safety and continue to provide services. Remember that your customers expect the same from you! Tell your customer base what you are doing and how you plan to safely deliver your services. This will strengthen consumer confidence and increase business.

Marketing Strategies for Your Brand from m design

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