Marketing trends are constantly evolving. Despite the unique consumer climate of 2020, brands are still investing heavily in marketing and branding. What are some of the marketing trends that have taken off over the course of this year?

The Most Popular Marketing Trends in 2020

Authenticity: Consumers can tell when you aren’t being sincere, therefore authenticity will be critical to successful marketing and branding campaigns this year and beyond. As one of the most important trends, authenticity means practicing what you preach. If you advertise your business as family-friendly and family-centered, but don’t offer paid parental leave, you risk appearing insincere and disingenuous.
Personalization: Today’s customers and clients expect personalization and a level of service that was not as accessible in the past. How can you work to give a personal touch to the ways that you communicate with current and prospective clients? m design is here to help you adapt to this new way of doing business.
Expanding on Social Media: While many brands are already on Facebook and LinkedIn, expanding to other platforms like Twitter and TikTok is one of the most popular trends. Going where your target audience lives is a smart idea. You can expect to see brands continuing to pivot to new platforms as they gain popularity.
Augmented Reality and Virtual Reality: There are many creative ways that AR and VR can be incorporated into your marketing and branding. Many companies are taking the plunge in 2020.

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