When the time comes to improve your marketing mix, one of the main things you’ll have to address is typography. The type you choose plays a major role in creating a first impression for those who interact with your material.

What Should You Look for in a Typeface?

· Legibility

· Attractive aesthetic

· Accessibility

· Relevance

First and foremost, when choosing type for your website, you’ll also want to ensure it is a web safe font. Web safe fonts are preloaded into most browsers on both mobile and desktop devices. You may spend hours searching for a perfect typeface, but if it isn’t web safe, there is a possibility that your audience will only see the text reverted back to a default choice. As such, our recommendations are both web safe and suited for print marketing.

Top Web Safe Fonts in 2021

Bakersville

If you prefer a serif typeface, Bakersville is a great choice. Despite the thickness of the font, it keeps a balanced feel with softened edges compared to other common serif fonts like Times New Roman.

Calibri

Originally released by Microsoft in 2007, Calibri still holds up to this day as a modern, soft font choice with rounded edges for a welcoming feeling of warmth.

Helvetica

Helvetica was released in 1957 and it’s been a staple ever since. For a clean and impactful website, we recommend giving Helvetica a try. If you aren’t enamored with it initially, perhaps try a few of its variations. There are over 100 to choose from!

Merriweather

Unlike many serif fonts, Merriweather was specifically designed for clarity on screens. Regardless of your font size, Merriweather will deliver it clearly and crisply. This is a top choice for those who want to maintain a professional image.

Open Sans

Sometimes the most popular choices are the best ones! Over 20 million websites use this Google-created font, and it’s for good reason. It’s hard to beat the legibility, clarity, and welcome feeling that Open Sans offers.

Explore Professional Graphic Design Solutions with m design

m design utilizes smart, sophisticated graphic design to elevate your business. To learn more about our broad range of design services, visit our website or give us a call at (410) 728-5007.