Marketing Toolbox Campaign

Everybody loves receiving gifts. How about one present a week for six weeks! That's the campaign we just created for a local internet marketing firm targeting the companies they'd most like to acquire as clients. The gifts (a tool box, followed by a usb hub, tape measure, custom designed duct tape, level, and laser pointer) told an ongoing story about how they can use these "special tools" to increase success. Each weekly gift arrived in a custom- designed box with a related quote on a simple, square card. Personalized emails followed, along with matching targeted banner ads reminding users to click through to a special landing page. Response was overwhelming!