Information Architecture

a crucial step in the web design process

You can't build a house without blueprints, and the same goes for websites. Information Architecture (IA) is a blueprint for your website. IA dictates the way your website functions.
It involves user research, grouping, labeling content, mapping functionality, and creating navigation systems to produce goal-driven results. It can be applied to either new or
existing websites.

Some of the deliverables associated with the IA process are; project brief, overall site architecture map, individual page schematics, content inventory and functional requirements. As the hub of any website design team, the IA becomes the user advocate, making sure that the user experience will be positive before the visual design is considered.

m design specializes in Information architecture.