The Starbucks mermaid logo is one of the most recognizable – and least understood – corporate logos in the world.

Building a strong brand is one of the toughest things to do in business but doing so correctly can pay dividends for years. Too often business owners create a brand when they start their company and don’t take time later to think critically about whether that brand meets current and future needs. Let’s look at some key questions business owners should ask themselves about their brands.

The term “accessible design” ensures that the largest number of users have been considered. The practice applies to all types of design, from web to print to environmental design.

What are some of the new marketing trends in 2020?

Strategy and design can work together to help businesses like yours with powerful marketing tools.

The right marketing strategies are particularly critical during the COVID-19 pandemic.

Meaningful brand connections are the backbone of success.

The right business name can stick with you forever without being changed, like Adobe. How did they find the perfect name the first time?

The logo development process for Shell took many twists and turns, but the iconic logo has remained largely unchanged since the mid-90s.

One of the most memorable business names to arise out of the surge of tech start-ups in Silicon Valley is Skype.