We use a lot of file formats in graphic design. What purpose does each common file type serve?

All businesses have a need for effective graphic design, but how do you decide whether to hire in-house or look outside for a designer. Here are some key reasons why outsourcing can be a good choice for small businesses.

It’s always worth taking the time to consider whether your current branding is up to date and truly representative of your business. Regularly tweaking your image to make sure it attracts your target audience is a sure way to keep your customers. At the same time, rebranding too often can actually do more harm than good. With that in mind, when is the right time to take that step forward and refresh your brand? In truth, there’s no one particular time that you should rebrand. Instead, watch for these three signs that might be time for a tweak!

Given the accessibility of online tools, some business owners attempt to design their own logo. While that may be tempting, it is always better to hire a professional. The reason is simple: we know our stuff, and there’s a lot to know!

In 2010, the Gap clothing company launched a new logo that customers hated so much the company ditched it in less than a week. So, what exactly happened?

The colors of your brand may mean more than you think. Color psychology is the science of how a particular color makes us feel, which should impact how you choose to brand your company. Everyone knows the iconic red and yellow of McDonald’s, but few know those colors can help increase appetite. There’s a reason they are called the golden arches and not the blue arches!

Graphic designers work with many different kinds of color palettes. Two of the most used color systems are simply known as RBG and CMYK. You may have seen or heard these acronyms used in relation to design before, but never really understood the meaning. Let’s look at the differences and the particular situations that call for the use of each.

An online form serves as an important way for a business to gather specific information. Customers can use these forms to submit a question, request a service, or make an appointment. It is crucial that forms work as intended and offer a clean and straightforward way for customers to submit information. Let’s look at how to create a user-friendly form.

Have you ever heard someone say that a design looks “busy”? Design that is too busy is undesirable; however, let’s look a little closer at what exactly makes a “busy design” and how designers can avoid this to create work that is focused and refined.

Walk outside and you’ll see environmental design just about everywhere you look. Environmental design – sometimes called experiential design – is the process of creating imagery that connects a person to a place. This type of design can be anything from a subway map to a McDonald’s sign above a highway. Environmental design helps people navigate space and gives context to the physical surroundings.