What is rebranding and how can organizations rebrand in the best possible way.
5 of Our Favorite Fonts for Modern, Sleek Design
Using Icons Throughout Your Website Design
If you visit any website these days, you will almost certainly notice the use of icons somewhere in the design. That’s because well placed and well-designed icons play a major role in boosting the look and feel of a website and making it easier to navigate. If you are interested in introducing icons to your site, or simply would like to gauge the effectiveness of your current icon arrangement, here are a few best practices to keep in mind.
The Value of Graphic Design in Business
How Can a Graphic Designer Help Carry Your Brand Over to Your Office Design?
Graphic designers are known for creating great logos, brochures and websites, but we also thrive when designing in the third dimension. You've worked hard to create your brand's identity through print and digital marketing. A graphic designer can help you take that next step by carrying your brand over into the environmental realm – the design of your office.
Rebranding Done Right in the Digital Age with Dunkin’
Over the years, Dunkin’ has become a household name. Just about everyone recognizes, the slogan “American Runs on Dunkin’” introduced in 2006. Then, when the name was shortened from Dunkin’ Doughnuts to Dunkin’ in 2018, the change felt natural and business continued without interruption. What made this rebrand one of the most successful in recent years?
What Will Design Education Look Like After the Pandemic?
What's in a Business' Brand? IKEA
Moving from the Discovery Phase to the Content Generation Phase with Mood Boards
Before designing anything for our clients, we go through what is referred to as the discovery phase. In this part of the process, we’re simply getting to know the client, their customers and the personality of the business. We want to learn as much as we can about our clients to accurately and effectively represent their brand. That said, it is sometimes hard to transition from discovery to the design phase. That’s where mood boards come in!